Citizens Life Group launches free life settlement calculator for seniors

Citizens Life Group unveiled a no-cost online tool that gives seniors an instant estimate of whether a life insurance policy may qualify for sale. The Orlando brokerage says the calculator is designed to help policyholders explore cash value options without sharing contact information or committing to a sales process.

Why it matters: - The calculator could help more seniors identify policies that may be worth more through a life settlement than by lapsing or surrendering them. - Industry estimates suggest about 500,000 qualifying policies lapse or are surrendered each year. - LISA's 2025 Annual Market Data shows people who completed a life settlement in 2025 received an average of $212,066, nearly nine times the $24,360 average cash surrender value for comparable policies. - The tool may be especially useful for older policyholders facing rising premiums or policies they no longer need.

What happened: - Citizens Life Group launched a free online Life Settlement Calculator for seniors. - The Orlando-based, licensed Florida brokerage says the tool can give an eligibility estimate in about a minute. - The calculator is available now on the company's website: More information. - The tool asks four questions: policy type, face amount, insured age and general health. - It does not require an email address, phone number or account. - The calculator carries no obligation.

The details: - The calculator returns one of three results: likely qualifies, worth reviewing, or probably not a fit yet. - The result is a general eligibility estimate based on the information entered. - The tool is not an offer, an appraisal or a promise of eligibility or value. - A life settlement is the sale of an existing life insurance policy to a third-party buyer for more than the cash surrender value but less than the death benefit. - The buyer takes over premium payments and receives the death benefit when the insured dies. - Policies most likely to qualify are generally owned by people age 65 or older and have a death benefit of $100,000 or more. - Younger insureds whose health has changed significantly may also be candidates. - Citizens Life Group represents the policy seller, not the buyer. - The brokerage shops qualified policies to multiple institutional buyers to seek competing offers. - Citizens Life Group charges no upfront fees. - A broker commission is paid from settlement proceeds only if a sale closes. - Hallman said many seniors do not realize selling a policy is possible and may be close to lapsing or cashing it in for very little. - Hallman said the calculator is meant to give people a quick read without handing over contact information or going through a sales pitch. - Hallman added that if a policy is not a fit, the tool says so.

Between the lines: - The launch is a lead-generation move, but the no-email, no-phone design lowers friction for cautious consumers. - The calculator frames life settlements as an alternative to surrendering a policy for cash value, which could push more seniors to review an asset they may have overlooked. - The brokerage is emphasizing seller representation and no upfront fees to distinguish itself from buyer-side or commission-heavy sales models.

What's next: - The calculator will likely serve as an initial screening step before a full policy review. - Citizens Life Group says a real review is still needed to determine whether a policy qualifies and what it may be worth. - The company says market figures cited in its announcement are averages from third-party industry sources and may not apply to any specific policy. - Citizens Life Group says the service is available in states where it is licensed directly and through fiduciary-affiliated brokers where it is not.