Influential Women Recognize Beth Hurwitz for Pioneering the Craft Spirits Movement with Craft Spirits Social
For more than two decades, Beth Hurwitz has been a driving force in the craft spirits and packaging industries. Her career began in the bottle and wares sector, where she spent over 15 years cultivating strong relationships with distillers across the United States. Throughout that time, Beth consistently heard the same challenge: while craft distillers poured their hearts into creating remarkable products, their stories were often lost on the retail shelf. The passion, artistry, and craftsmanship behind each bottle were rarely shared with the consumers who would appreciate them most.
For nearly two decades, Beth Hurwitz has been a transformative figure in the craft spirits and packaging industries. With a career that began in the bottle and wares sector, Beth has spent more than 15 years forging strong connections with distillers across the United States. Throughout her journey, she recognized a recurring challenge faced by craft distillers: while they dedicated their hearts and souls to creating exceptional products, their unique stories often remained untold on retail shelves.
In response to this critical gap, Beth founded Craft Spirits Social, the first-ever vertically integrated craft spirits retail store, true speakeasy, and e-commerce platform in the United States. Located in Bonita Springs, Florida, Craft Spirits Social is designed to connect consumers directly with distillers, bridging the divide between traditional craftsmanship and modern retail practices. As Founder & CEO, Beth is committed to educating consumers about traditional distillation methods while promoting small-batch and local spirits through authentic storytelling, community engagement, and immersive events.
Under Beth’s visionary leadership, Craft Spirits Social has established partnerships with independent distilleries nationwide, empowering them to expand their reach through innovative marketing and educational initiatives. Her collaborative and transparent approach has redefined the way consumers experience craft spirits, ensuring that the artistry and craftsmanship of independent distillers receive the recognition they deserve.
In addition to her role at Craft Spirits Social, Beth continues sales at Imperial Packaging Corporation and as an Advisor to Surdutton, LLC, a craft spirits distribution company. She is also a member of the Bourbon Women Association and a member of the Florida Craft Spirits Association, where she advocates for the growth and visibility of the craft spirits movement.
Beth credits her success to the unwavering support of her father, whose work ethic and guidance taught her the importance of perseverance and integrity. His influence continues to motivate her in every endeavor. Beth believes that the best career advice she received—“keep it simple and be humble”—has been instrumental in shaping her leadership style, emphasizing the significance of authenticity and gratitude in achieving lasting success. She encourages young women entering the industry to “take it slow and plan ahead,” reminding them that while challenges are inevitable, taking it one day at a time will lead to resilience and growth.
Among the many challenges Beth has faced, managing the build-out and licensing process for Craft Spirits Social tested her patience and persistence. However, it also imparted invaluable lessons in resilience and problem-solving, which she continues to apply in her business operations.
Beth’s values of loyalty, honesty, and transparency resonate in both her personal and professional life. Outside of work, Beth loves spending time at the beach, where she finds solace and rejuvenation, or on the road finding new honeyhole distilleries.
As Craft Spirits Social continues to grow, Beth Hurwitz remains dedicated to enhancing the craft spirits experience, ensuring that every bottle tells a story worth sharing.
Learn More about Beth Hurwitz:
Through her Influential Women profile, https://influentialwomen.com/connect/beth-hurwitz
Influential Women
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Influential Women
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